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Recruitment is defined as, "the action of finding new people to join an organization or support a cause." Often business owners think of marketing and advertising as recruitment but for a moment, let's separate these into different tasks that we need to accomplish. A quick google search provides this basic distinction in marketing and advertising.  "In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of...

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