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Mission, Vision & Goals

Mission: 

At Baton Twirling Unlimited, our business is built on love—love for our customers and the sport of baton twirling. We are dedicated to continuing the legacy of Susan Orr, a nationally recognized judge, coach, and entrepreneur, by offering high-quality twirling apparel, supplies, and resources to help twirlers, coaches, and directors reach their full potential. Our mission is to support and uplift the global twirling community with products, online classes, and professional development opportunities, all while creating a positive and empowering environment. With over 40 years of combined experience, our team is here to help you be your best and to carry forward the passion and dedication that Susan instilled in this beloved sport.

Vision: 

Our vision at Baton Twirling Unlimited is to be the leading global hub for baton twirling excellence, where passion meets opportunity. We envision a future where every twirler, coach, and teacher has access to the highest quality resources, training, and support needed to thrive and elevate their craft. We aim to empower the next generation of twirlers by fostering an environment of growth and development, providing professional development opportunities, and creating events that propel twirlers to reach their highest potential. We are committed to supporting the twirling community at every stage—from beginners to those aspiring to compete at the collegiate level—while honoring the legacy of Susan Orr by instilling her passion and dedication in everything we do. Together, we will build a future where the sport of baton twirling continues to flourish and inspire.

Goal Statement:

Our goal at Baton Twirling Unlimited is to create a dynamic and supportive organization that empowers baton twirlers, their families, and instructors to achieve excellence. We are committed to:

  1. Supporting Educators: Providing new and continuing teachers with cutting-edge professional development opportunities, comprehensive training, and platforms for information sharing to enhance their teaching practices and foster their professional growth.

  2. Empowering Twirlers and Families: Offering resources and support tailored to the needs of twirlers and their families, ensuring they have the tools necessary to succeed.

  3. Hosting Transformative Events: Organizing events that not only showcase talent but also create meaningful opportunities for twirlers to reach their full potential, with pathways to advance their twirling careers to the collegiate level.

By achieving these goals, we aim to nurture the growth of the twirling community and help every individual involved reach new heights in their personal and professional journeys.