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Recruitment is defined as, "the action of finding new people to join an organization or support a cause." Often business owners think of marketing and advertising as recruitment but for a moment, let's separate these into different tasks that we need to accomplish. A quick google search provides this basic distinction in marketing and advertising.  "In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of...

Are you building mental toughness in your athletes? This research based post helps coaches to be their best.

Planning for Summer Classes and Camps? Here's a few tips for your best summer enrollments ever.

Need a student handbook for your classes? We are going to provide you a detailed outline for creating a complete handbook for your families.

Every year, we host our annual Frozen Frenzy competition and I have always wanted to connect  our competition with the great history that baton twirling has had at the St. Paul  Winter  Carnival. In 2022, the dates for our competition and the Winter Carnival aligned and I could not be  more excited to share this opportunity with twirlers.  In the Fall, I talked with Major Joanne Schleuter  about how baton twirling used to be involved at the St. Paul Winter Carnival and she shared so much great history with me.  The baton twirling competition at the St. Paul Winter Carnival...