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We have been sharing some of our best tips and tricks to help you in recruiting new students to grow your programs. This week's tip is to use the 2 option method.  In your recruiting process, it can be easy to provide parents with every option. Let's take a look at a scenario. In a hands-off approach to recruiting your new families and students, you can send them to a link to register and they see every class that you have available. This can be overwhelming to parents and with many people an obstacle is the perfect reason to avoid...

Recruitment is defined as, "the action of finding new people to join an organization or support a cause." Often business owners think of marketing and advertising as recruitment but for a moment, let's separate these into different tasks that we need to accomplish. A quick google search provides this basic distinction in marketing and advertising.  "In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of...