News — new students

Understanding Recruitment Strategy and Its Importance for Small Businesses A well-crafted recruitment strategy is the backbone of any successful small business, especially those in the fields of dance studios, gymnastics centers, martial arts studios, and preschools. These businesses thrive on attracting and retaining new students or clients, and a robust recruitment strategy ensures a steady flow of enrollees, fostering growth and sustainability. What is a Recruitment Strategy? A recruitment strategy is a comprehensive plan designed to attract, engage, and convert potential clients or students into loyal customers. It involves a series of coordinated efforts that span various marketing and communication...

Recruitment is defined as, "the action of finding new people to join an organization or support a cause." Often business owners think of marketing and advertising as recruitment but for a moment, let's separate these into different tasks that we need to accomplish. A quick google search provides this basic distinction in marketing and advertising.  "In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of...